
Vision: Democratic Journalism Excellence
“To become the world’s largest exclusive news aggregator by transforming India’s 50 million smartphone users into verified citizen journalists, delivering authentic, unbiased, and comprehensive news coverage that reaches from metropolitan centers to remote villages—embodying Lincoln’s vision of journalism ‘of the people, for the people, and by the people’ in the digital age.”
Mission : Bridging the Trust Deficit
“To transform every smartphone into a newsroom by creating India’s pioneering citizen journalism platform that captures overlooked stories across the nation’s diverse landscape, maintaining editorial integrity through veteran communication professionals while incentivizing quality reporting and providing advertisers with unprecedented transparency and targeting capabilities in the mobile-first digital”
